Collaborate Marketing
I went to a very interesting presentation last week by James Cherkoff of Collaborate Marketing.
The basic idea is that the web has totally changed conventional marketing and branding approaches.
My comments in writing about his ideas would probably not do them justice so it is probably best to look at his website.
A lot of what he was talking about was how Eric Raymond’s paper The Cathedral and the Bazaar can be and is being applied to marketing and branding approaches.
See also a previous article on this blog Copyright and Copyleft.